An aspect of quality that is specified to enhance the ability to define quality. The most commonly used list for products was created by David Garvin. His dimensions are aesthetics, conformance, durab ility, features, perceived quality, performance, reliability, and serviceability. The most commonly used list for service quality was created by Parasuraman, Zeithamel, and Berry. This list is assuran ce, availability, completeness, empathy, pleasantness, professionalism, responsiveness, service reliability, tangibles, and timeliness....