The practice of using the four Ps (product, pricing, placement, and promotion) and other market variables to influence the demand of a product or service so that demand better matches available supply . See: four Ps....
A financial ratio to determine how an organization's resources perform relative to the revenue the resources produce. Activity ratios include inventory turnover, receivables conversion period, fixed-a sset turnover, and return on assets....
In telecommunications, a measurement of how much data can be moved along a communications channel per unit of time, usually measured in bits per second.
Supports theevolutionary life cycle of digital-based information and makes information dynamically updatable online; includes the ability to publish content to a repository and support access to digi tal-based content....